May 5, 2022

International Day of the Midwives

Advocacy Toolkit and Resources Pack

Welcome to the #IDM2022 Digital Toolkit!

Use the below social media messages and graphics to advocate for midwives and midwifery on and beyond 5 May 2022. For additional resources to plan your #IDM2022 activities

You're invited! ICM's #IDM2022 Virtual Party ? ?

On 05 May 2022, we invite our global midwife community to tune into our #IDM2022 virtual party where will celebrate ICM’s 100th anniversary and the accomplishments of our member associations around the world.

Please note that we will hold this event twice to accommodate time zones around the world. Feel free to RSVP to and attend whichever event best fits your schedule. We can’t wait to see you there!

Download Social Media Messages

Copy the social media mesages directly through this website and download graphics to to advocate for midwives and midwifery on and beyond 5 May 2022.
TWITTER FACEBOOK/LINKEDIN
MESSAGE 1

On #IDM2022, imagine a world where we’ve achieved the investments we deserve.
#ImagineIfMidwives had:

?? Equal, fair compensation
?? Fair working conditions and protections
?? Standardised regulation & education frameworks

If we can dream it, we can do it. #ICM100

MESSAGE 2

? #ImagineIfMidwives were not oppressed by a hierarchical, #patriarchal health system. How much more could we accomplish with policy that promotes #genderequality?
#Midwives in resourced leadership would ensure fair representation of women in health policy. #ICM100 #IDM2022.

 

MESSAGE 3

? #ImagineIfMidwives were supported to perform their full scope of practice.
Policies that allow #midwives to perform their full scope of practice strengthen primary healthcare systems and provide a pathway to ✨universal health coverage✨ #ICM100 #IDM2022 #SDGAction #UHC

MESSAGE 4

? #ImagineIfMidwives were recognised as autonomous healthcare professionals, no longer conflated with nurses and obstetricians.

More women would receive high-quality #SRHR by the care provider most qualified to deliver these services: a #midwife. #ICM100 #IDM2022

 

MESSAGE 5

? #ImagineIfMidwives were supported by a regulation framework based on @world_midwives Global Standards for Midwifery Regulation.

Women and birthing people everywhere would benefit from life-enhancing, professional #midwifery care #ICM100 #IDM2022 ⬇️

http://ow.ly/BSaE50HMPgH

MESSAGE 6

? #ImagineIfMidwives had equal access to ongoing midwifery #education, as per @world_midwives standards.

ALL families would have access to culturally relevant, professional #SRHR, and maternal health outcomes would be improved all over the ?? #ICM100 #IDM2022

MESSAGE 7

? #ImagineIfMidwives were recognised for what they are: a pathway to achieving the #SDGs. #SDGAction #ICM100 @UN

? SDG #3.1 is to reduce maternal mortality. Investing in #midwives would avert 2 thirds of maternal & newborn deaths by 2035. #PUSHForMidwives #IDM2022

MESSAGE 8

? #ImagineIfMidwives were recognised for what they are: a pathway to achieving the #SDGs. @UN #SDGAction #ICM100 #IDM2022

SDG #3.7 is to ensure universal access to sexual and reproductive healthcare services by 2030. #Midwives = high-quality, culturally relevant, local #SRHR

MESSAGE 9

? #ImagineIfMidwives were recognised for what they are: a pathway to achieving the #SDGs. @UN #SDGAction #ICM100

SDG #3.8 is to achieve #UHC by 2030. Investing in #midwives strengthens primary healthcare systems and provides a pathway to ✨universal health coverage✨ #IDM2022

MESSAGE 10

In 2021, @world_midwives, @UNFPA & @WHO published #SoWMy2021, underscoring the life-saving role of midwives.

#ImagineIfMidwives were supported by governments all over the ?:

✔️ We could save 4.3 million lives per year.

#IDM2022 #ICM100 http://ow.ly/yfvF50HMVMM

MESSAGE 11

#ImagineIfMidwives had already received the investment & support they need. The #COVID19 pandemic would not have had nearly the same impact on our healthcare systems as it has.

Investing in midwives strengthens primary healthcare. Midwives=sustainable healthcare #IDM2022 #ICM100

MESSAGE 12

Women NEED #midwives for their health & wellbeing. But what do midwives need in order to be there for women & other birthing people?

The results of @WRAglobal & @world_midwives’s Midwives’ Voices Midwives’ Demands survey are in ⬇️ #IDM2022 #ICM100 http://ow.ly/mkoJ50I7Ujq

MESSAGE 13

The results are in! Happy #IDM2022 ?

What do #midwives all over the world want in order to continue their life-enhancing work? @WRAglobal & @world_midwives conducted the “Midwives’ Voices Midwives’ Demands” survey to find out.

Results ⬇️ #ICM100

http://ow.ly/mkoJ50I7Ujq

MESSAGE 14

Listen up! We asked midwives around the world to raise their voices and tell us what they want and need. Over 50,000 midwives responded across 101 countries – find out what midwives want ⬇️ #IDM2022 #ICM100

http://ow.ly/mkoJ50I7Ujq

 

Maybe something like this that includes the # of country responses ? [GU1]

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MESSAGE 1

On #IDM2022, imagine a world where we’ve achieved the investments we deserve. #ImagineIfMidwives had:

?? Equal, fair compensation
?? Fair working conditions and protections
?? Standardised regulation frameworks
?? Equal opportunities to local, standardised education

Our world would look so much different. But if we can dream it, we can do it. #IDM2022 #ICM100 #PUSHForMidwives

MESSAGE 2

? #ImagineIfMidwives were not oppressed by a hierarchical, #patriarchal health system and not conflated with other professions. How much more could we accomplish with policy that promotes #genderequality?

For starters, with equal pay and policies that protect midwives against gender-based abuse and harassment, #midwives would be well supported and could save 4.3 million lives per year by 2035. #ICM100 #PUSHForMidwives #SDGAction #IDM2022 #SoWMy2021

MESSAGE 3

? #ImagineIfMidwives were supported to perform their full scope of practice. What if they were recognised as autonomous practitioners and the lead healthcare professional responsible for planning, organising and delivering care to women from the initial booking of antenatal visits through to the postnatal period?

Evidence demonstrates that in order to improve maternal and neonatal health and to meet the Sustainable Development Goals, midwife-led continuity of care is crucial. Policies that support #midwives and allow them to perform their full scope of practice would strengthen primary healthcare systems all over the world ??? and foster happier, healthier families and communities. #ICM100 #PUSHForMidwives #SDGAction #UHC #IDM2022

MESSAGE 4

? #ImagineIfMidwives were recognised as distinct, autonomous healthcare professionals, no longer conflated with nurses, obstetricians or other healthcare providers.

More women would receive high-quality #SRHR by the care provider most qualified to deliver these services: a #midwife. #ICM100 #IDM2022 #PUSHForMidwives

MESSAGE 5

? #ImagineIfMidwives were recognised and funded for what they are: a pathway to achieving the #SDGs. @UN #SDGAction #ICM100

Sustainable Development Goal #3.1 is to reduce the global maternal mortality ratio to less than 70 per 100,000 live births by 2030. Fully investing in midwives would avert roughly two thirds of maternal, new-born deaths and stillbirths by 2035, saving 4.3 million lives per year. #PUSHForMidwives #IDM2022

MESSAGE 6

? #ImagineIfMidwives were recognised for what they are: a pathway to achieving the #SDGs. @United Nations #SDGAction #ICM100

Sustainable Development Goal #3.8 is to achieve universal health coverage by 2030. A larger, fully enabled #midwifery workforce would increase women’s, children’s and adolescents’ access to health care. That is to say: investing in #midwives will strengthen the primary healthcare system and provide a pathway to ✨universal health coverage✨. #PUSHForMidwives #UHC #IDM2022

MESSAGE 7

? #ImagineIfMidwives were recognised for what they are: a pathway to achieving the #SDGs. @United Nations #SDGAction #ICM100

Sustainable Development Goal #3.7 is to ensure universal access to sexual and reproductive health-care services by 2030. The #midwife, by virtue of her education, sphere, scope of practice and unique relationship with women and their families is in an ideal position to provide the information, services and support which women need in planning their families, as well as to influence the type of services which are available to them. #PUSHForMidwives #SRHR #IDM2022

MESSAGE 8

? #ImagineIfMidwives were supported by a regulation framework based on the @International Confederation of Midwives Global Standards for Midwifery Regulation (linked below).

The standards of #midwifery practice all over the globe ??? would be raised. Women and other birthing people everywhere would benefit from life-enhancing, professional #midwifery care #ICM100 #IDM2022 ⬇️

http://ow.ly/BSaE50HMPgH

 

MESSAGE 9

? #ImagineIfMidwives had equal access to ongoing midwifery #education, according to the @International Confederation of Midwives’ standards & competencies.

Not only would #midwives have greater career satisfaction and longevity, but ALL families would have access to culturally relevant, professional sexual and reproductive healthcare, and maternal health outcomes would be improved all over the world ? #ICM100 #PUSHForMidwives #IDM2022

MESSAGE 10

In 2021, @world_midwives, @UNFPA and @WHO published the State of the World’s Midwifery report #SoWMy2021. The data was shocking, but also hopeful. It went like this:

#ImagineIfMidwives were supported and invested in by governments all over the world. We would see the following by 2035:

✔️ 4.3 million lives saved every year
✔️ 1.9 million stillbirths averted every year
✔️ 2 million neonatal deaths averted every year
✔️ 280K maternal deaths averted every year

The #SoWMy2021 report called on governments, policymakers, regulatory authorities, educational institutions and international and civil society organizations to turn their focus to paving the way toward universal access to sexual, reproductive, maternal, newborn and adolescent health services, addressing equity at all levels and leaving no one behind.

That way just isn’t possible without #midwives. #IDM2022 #ICM100

http://ow.ly/yfvF50HMVMM

 

MESSAGE 11

? #ImagineIfMidwives had already received the investment and support they need when the #COVID19 pandemic hit. The virus would not have had nearly the same dire impact on our healthcare systems as it has.

A larger, fully supported #midwifery workforce would increase women’s, children’s and adolescents’ access to healthcare through #midwives, decreasing the number of patients turning to hospitals and general practitioners to provide this care. This would thus alleviate strain on hospitals by opening more hospital beds to COVID-19 patients.

Investing in midwives strengthens primary healthcare systems. It’s simple: Midwives = #sustainable healthcare. #IDM2022 #SDGAction #ICM100

MESSAGE 12

Women NEED #midwives for their health & wellbeing. But what do midwives need in order to be there for women & other birthing people?

@White Ribbon Alliance & @International Confederation of Midwives created the ‘Midwives’ Voices, Midwives’ Demands survey and asked over 50,000 midwives across 101 countries just that — today, we’re sharing their responses.

MESSAGE 13

We asked midwives around the world to raise their voices and tell us what they want and need. Over 50,000 midwives responded across 101 countries – find out what midwives want ⬇️ #IDM2022 #ICM100

Find out what midwives want #MVMD ⬇️ #IDM2022 #ICM100

http://ow.ly/mkoJ50I7Ujq

MESSAGE 14

The results are in! Happy #IDM2022 ?

What do #midwives all over the world want in order to continue their life-enhancing work? @White Ribbon Alliance & @International Confederation of Midwives conducted the “Midwives’ Voices, Midwives’ Demands” survey to find out. See the results ⬇️ #ICM100 #MVMD

http://ow.ly/mkoJ50I7Ujq

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